The part of SEO that lives beyond the copy. I find the technical problems, write them up so developers can fix them, and handle the WordPress side myself.
What I’ve done
- Partnered with developers on indexing, redirects, Core Web Vitals and structured data
- Wrote technical SEO recommendation reports for the dev team, addressing issues like cumulative layout shift
- Implemented UX improvements myself, covering site navigation, menu structure and content design
- Managed release schedules for 240+ pages in WordPress
Tools and skills
- WordPress
- Kinsta
- Screaming Frog
- Google Search Console
- HTML & CSS
- Schema markup
- Core Web Vitals
- SEO auditing