Mid-level SEO with 3+ years of SEO strategy and content management experience across three distinct in-house brands. SEO strategist experienced in building content programs from the ground up, covering full-funnel search intent, technical optimization, and visibility across traditional search, AI answer engines (AEO), and generative engines (GEO).
Experience
2024 — Present
SEO Specialist
Miaplaza — Remote
- Led end-to-end SEO strategy, driving 108% YoY growth in organic clicks, 80% growth in impressions, and a 73% improvement in rank
- Planned and executed strategic SEO initiatives using Google Search Console and Semrush to inform, execute, and monitor strategy for 315,000 monthly visitors
- Drove AEO and GEO initiatives, including hands-on LLM visibility optimization, using Otterly.ai for performance monitoring
- Owned sitewide SEO and AEO optimization across 240+ web pages, including scalable frameworks (templates, SOPs) to support execution
- Independently implemented UX improvements (site navigation, menu structure, content design) and authored technical SEO recommendation reports for the dev team, addressing issues like cumulative layout shift to improve site health
- Partnered with dev on technical SEO — indexing, redirects, Core Web Vitals, structured data
- Developed SEO training materials and coached team members on best practices to scale content quality and output
- Managed release schedules for 240+ pages in WordPress
2023 — 2024
SEO Content Writer
Miaplaza — Remote
- Created and published strategic SEO blog content to WordPress to improve brand visibility, better aligning the company to reach its conversion goals
- Produced high-impact copy across the marketing funnel — newsletters and email campaigns (Klaviyo), conversion-focused landing pages (Unbounce), and Meta ads
- Built and maintained content templates to support consistent output and quality
- Handled assigned newsletters, adapting style and tone across campaigns
2023
SEO Content Intern
GOBankingRates — Remote
- Produced, optimized, and published SEO-driven financial content in WordPress
- Leveraged Semrush, Ahrefs, and Tableau to assess performance and pitch data-backed content opportunities via Jira
- Maintained content accuracy through rigorous fact-checking and ensured ongoing compliance with partnership agreement standards
Skills
SEO + Analytics
- Google Search Console
- Ahrefs
- Semrush
- Screaming Frog
- GA4
- Otterly.ai
Content & CMS
- WordPress
- Kinsta
- Unbounce
- Confluence
- Notion
Marketing & CRM
- HubSpot
- Klaviyo
- Agorapulse
Project management
- Jira
- Airtable
- Slack
- Figma
Technical
- SEO auditing
- HTML & CSS
- Schema markup
- Core Web Vitals
- AEO/GEO optimization
- LLM visibility reporting
- AI-assisted content workflows (Claude, ChatGPT)
Education & certifications
2023
Bachelor of Science in Technical Communication
University of North Texas — magna cum laude
Certifications
- Google SEO Fundamentals — UC Davis via Coursera, 2024 (issued to Caitlin Cao)
- Crafting a Winning SEO Strategy — Semrush
- AI Visibility Essentials — Semrush