Caitlin Hanel
SEO Specialist with experience in full-funnel content strategy: I write and build to make your website rank.
From identifying a need to the final page build, I do it all. I’m passionate about making great content that your customers will actually care about.
What I Do
SEO strategy
End-to-end SEO strategy for a site with 400,000 monthly visitors: 108% more organic clicks year over year.
AI search visibility
Optimizing content to show up in AI answer engines (AEO and GEO), and tracking LLM visibility to prove it.
Technical SEO & WordPress
Indexing, redirects, Core Web Vitals and structured data, plus release management for 240+ WordPress pages.
SEO content writing
Blog, landing page and email copy built on keyword research, then edited and fact-checked.